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When referring to neon lights, people instantly visualize a bright and expressive medium of advertisements leading to an increase in customers and profitable trade. These devices are explosive and eye catching. This visual medium has been accepted by small, medium and large businesses. When considering the price factor, potential customers also need to be attentive towards craftsmanship, warranty, usefulness and the vendor's reputation.

When Earle C. Anthony purchased the first pair of neon signs and bought them to America from France, he paid a large sum of $24,000. After its initial transit, numerous American companies have flourished in this trade. Initially, they were available only as a red light variety. In time, manufacturers experimented with xenon, carbon dioxide, mercury, krypton, helium and phosphor to produce multi colored neon lights. When choosing from the more than 150 shades, prices tend to vary depending upon the gases used. Neon signs vary in colors depending upon how they are created. This includes using a combination of inert gases, fluorescent powders in specific blend and the use of colored glass. The third type is the most expensive.

When discussing neon signs it is important to know they are available in two primary varieties. Heavy transformers support "old" signs, whereas "new" neon signs use lightweight compact transformers. For this reason buyers have to be cautious about their placement. Selecting the type is a personal choice that is not necessarily based on the price factor. This is because both types are widely available for similar prices. However, prices vary if customers require custom made unique designs to be patented. Other factors that alter the price are exclusive designs, size and color. The price range is wide and endless and caters to multiple consumer needs. In recent times, neon signs have been ven been considered a type of art.

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